Designing Leadership for a New Era
I’m a CEO, Independent Director, and systems thinker with a record of leading transformation across fintech, retail and social enterprise. My work sits at the intersection of leadership, innovation and justice — exploring how we design organisations that are as fair and future-ready as they are commercially strong.
A career built on transformation and growth
From scaling founder-led start-ups to guiding established enterprises through complex change, I’ve led teams of more than 150 and delivered multi-million-dollar growth outcomes.
My career has spanned the UK and Aotearoa, including leadership roles across fintech, retail and purpose-led ventures. As Co-CEO of Tax Traders, I helped shape one of New Zealand’s most progressive fintechs. Before that, I led marketing, e-commerce and customer experience for The Warehouse Group, and earlier built retail and brand growth for high-performing UK businesses.
What connects these chapters is a consistent focus on people and performance — building cultures that make courage, curiosity and clarity the foundation of results.
Leadership by design
I believe leadership isn’t about certainty — it’s about design. The ability to shape systems, cultures and decisions that enable others to thrive. My approach blends strategy with empathy, pairing commercial acumen with a deep belief in the power of fairness and inclusion to drive performance.
“Courage, curiosity and clarity aren’t soft skills; they’re the strong ground on which modern leadership stands.”
The ideas that shape my work
Future-Ready Leadership
Courage, curiosity and clarity as the foundation for modern leadership.
Systemic Innovation
Rethinking the structures that underpin progress.
Equity by Design
Building fairness into the architecture of business.
The Economics of Justice
Seeing business as both engine and ecosystem for fairness.
Ready to see what this looks like in practice?
The ideas that shape my leadership come to life through the work, turning strategy into systems, and purpose into performance.