From Start-Up Scale to Enterprise Transformation
I help organisations grow by aligning purpose, people and performance — translating vision into strategy, and strategy into results.
“Courage, curiosity and clarity aren’t soft skills; they’re the strong ground on which modern leadership stands.”
Across fintech, retail and social enterprise, I’ve led large-scale transformations that turn complexity into clarity and growth into impact. My approach combines strategic foresight with hands-on leadership — creating systems and cultures where innovation and performance thrive together.
What I do best
Strategic Growth & Transformation
Leading change from vision to execution, shaping strategy that drives sustainable commercial outcomes.
People & Culture Leadership
Building high-performance cultures grounded in trust, purpose and accountability.
Customer & Brand Strategy
Creating brands and experiences that connect meaningfully with customers and deliver measurable value.
Digital & Systems Innovation
Championing innovation that integrates technology, data and design thinking to unlock performance.
Financial & Commercial Acumen
Combines superior financial literacy (99th percentile Talogy score) with direct budget accountability exceeding $47 million.
Governance & Partnership
Collaborating with boards, founders and investors to ensure strategy, risk and culture align.
How I Lead
My leadership is grounded in courage, curiosity and clarity — creating the conditions for people to perform at their best. I approach business as a system: every decision, policy and relationship shapes the whole. By aligning purpose, performance and people, I help teams move confidently through uncertainty and build capability that last.
Recognition and Results
Recognition that reflects not just performance, but the culture and impact behind it.
Winner: Overall winner. Tax Traders. Best Places to Work (BPTW) Awards.
Winner: Small business (20-49 employees) category. Tax Traders. Best Places to Work (BPTW) Awards
Winner: Silver - Best Local Brand. The Warehouse Battle For Pav (Kiwi Scrabble). Festival Of Media APAC
Winner: 2 Gold and 2 Silver. The Warehouse Goodnight Kiwi. Beacons media awards 2020
Winner: Silver - Short-term success and Bronze - Retail category. The Warehouse Big Toy Month. Effie awards 2019
Winner: Best Retail and Home Shopping Campaign. Ann Summers. Campaign Media Awards 2011, UK
Winner: Best Retail and Home Shopping Campaign. Ann Summers. Campaign Media Awards 2012, UK
Winner: Design Team of the Year. Ann Summers and FITCH. Retail Week Interiors Awards 2012, UK
Winner: Best Newcomer to TV and Best Use of Low Budget. Ann Summers. Thinkbox awards 2012, UK
Winner: Emerging Retailer of the Year. Retail Week Awards 2007, UK
From leading growth to shaping governance.
The same principles that drive high-performing teams — clarity, courage and systems thinking — underpin my approach to the boardroom.