"If nothing changes, we risk atrophying in our irrelevancy…”

Who said it? "If nothing changes, we risk atrophying in our irrelevancy. If everything changes, we risk losing ourselves in ineffective chaos."

Peter Drucker captured the paradox that every leader faces: the need to evolve without losing what makes your business valuable.

It strikes me how often organisations veer too far in one direction. Some cling so tightly to tradition that they slowly fade from relevance. Others chase every new trend, and every move their competitor makes, until they dissolve into noise. Still others swing between extremes, losing their centre entirely.

The real work of leadership is discerning what must change and what must endure. Sometimes the most important decision is what not to do.

This isn't a static balance. It requires being choiceful and intentional about every shift – understanding not just what to change, but why it matters and how it serves your deeper purpose. It's a living calibration that demands courage, curiosity, and clarity of purpose.

How do you distinguish between evolution and drift?