Surprising Generosity

"Warning: may cause sugar rush" - exactly our intention as hundreds of treat boxes made their way to accounting firms nationwide earlier this week.

This annual tradition comes at a critical moment, the March 31st deadline when spreadsheets multiply and hours extend. A small gesture acknowledging significant effort and the outworking of both our "Practice Generosity" and "See the Person" DNA elements.

Research from Dunn and Norton in "Happy Money" shows unexpected gifts create stronger emotional connections than predictable transactions. The element of surprise enhances memory retention, fostering loyalty beyond transactional relationships.

Year after year, these simple treats transform into moments of delight during intense pressure, strengthening partnerships through reciprocity and recognition.

What unexpected gesture or surprising generosity has made you feel valued in your professional relationships?